What is a Squeeze Page?
A squeeze page is a web page designed to compel the visitor to take one specific action upon the moment of landing on the page.
In fact, its sole purpose is that single action. The conversion.
Here’s the shocker: Squeeze page websites out-perform (regular) websites by a margin of over 10:1. The average real estate website converts at about a 1-2% rate, while our squeeze page websites can you 10X the results. Through our research, testing, and development we’ve seen conversion rates of squeeze pages around 15% - 20% and up to 40% or more. Some have seen results in the 60% range.
Why a Squeeze Page?
With a squeeze page, the visitor is not lost having to make decision on what pages to visit. Rather than having to pick between the Home, About Us, or Contact Us pages the visitor is given a clear path with an ethical bribe to give you their contact information. Visitors are seeking information and you are giving them great information with our pre-written e-books IF they “opt-in” and give you their contact information.
Anatomy of a Squeeze Page
The Headline: The headline is the most important piece of a squeeze page (or any advertisement for that matter). It establishes the immediate benefit that the visitor should expect from submitting their information (often called opting-in).
Bullets: Bullets are used in copy to support the headline and reinforce the benefits to the reader. They add the reasons of why someone would want to submit their information in exchange for what you offer. Each bullet is designed to further move the reader toward taking the desired action—in this case, completing the opt-in form.
Opt-in Box: The opt-in box captures the visitor’s data and enters it into your database or auto-responder in exchange for your offer. Our successful opt-in boxes stop the reader and draw their attention. These are simple, but powerful forms that are easy to understand and quick to fill out. We ask for as little information as possible on this first page. After they opt-in, the visitor is taken to a longer form to fill out more information.
Free Reports or Videos: The free report is the “ethical bribe” that your visitors are exchanging their information for. While, technically, the “Free Report” is indeed free, actually the visitor is paying for the information in exchange for the opt-in.
Graphics, Audio, and Video: The Graphic, Audio, or Video, called “conversion lifters," are eye grabbers that divert the readers eyes to exactly where you’d like them to focus and ultimately lift the overall conversion rate of the site. These are usually placed around the opt-in box to draw their attention towards it.
Ethical Bribe
The best things in life are FREE! Visitors are searching the internet for information and we are giving them targeted information for free. This is the founding principle of an Ethical Bribe.
Ethical Bribes are an incentive technique used to get a person to take the action you desire. In the case of Leadflow’s Squeeze Pages that action is opting in to your email list. The “Ethical Bribe” comes in the form of offering them access to a free report, audio, video, or any number of informative items in exchange for their information.
Auto-Responders
"Set it and Forget it". Communicating with your customers and prospects is that easy with Leadflow. Auto-Responders are automatic email response engines that send out pre-written emails to your customers at pre-defined dates.
The best part is all of our 40+ Squeeze Pages and landing pages not only come with an accompanying e-book, but a 10-step auto-responder as well. So all the copywriting is done for you!