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My name's Greg Clement and on behalf of my business partner, Josh Cantwell, we'd
like to welcome you to our world . . . a world filled with a sense of independence,
accomplishment, boundless opportunity and excitement.
Before launching Realeflow, we created a real estate investment company and experienced
tremendous success despite being located in the poorest housing market in the country.
In addition to that company, we now operate a business that is one of the largest
short sale/note debt negotiating companies in the United States. That's a mouthful.
But we couldn't have done this all on our own.
Outside of having some great people to work with, we also had a system that allowed
us to operate a dynamic ever-changing business at high efficiency and profitability
- Realeflow. A good team of colleagues combined with an extraordinary business management
system has meant a level of success that we dared to think possible.
We can't do anything about your staff, but we know we can change your business
with Realeflow, helping you to accomplish more for less as you realize
increasing profitability and financial freedom.
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Are there secrets to success in real estate? Absolutely.
While many universal principals of business apply equally to a real estate investment
business, ours is a niche business with its own unusual quirks that take time to
know and understand.
If you want to be successful, then you've got to establish a framework that will
keep everything on track. In other words, you need a system that is flexible and
dynamic enough to grow as you learn more and your business expands.
Real estate isn't as linear as say a business making sandwiches; there are too many
complexities, too many variables, in essence, too many balls to be juggled in the
air at once. For this reason it's important to establish systems to buy, sell and
negotiate properties. But learning how to do this is not only time consuming, it
can be disheartening as every mistake could cost thousands of dollars.
Realeflow was designed to help both novice and experienced investors avoid the mistakes
common to the real estate investment business. It will streamline much of the administrative
"non-revenue producing activities" that plague a business while helping to automate
the revenue producing activities. As a comprehensive Business Management System,
Realeflow will take your business to the next level and beyond.
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As entrepreneurs, we came together because we saw a better way to make money in
the real estate industry as compared to the industries that we were currently involved
in or had experienced in the past. We possess a range of experiences that include
successfully owning and operating businesses involved in financial planning, insurance,
construction, legal work and residential real estate. While achieving success in
each, we all noticed one major aspect of those clients we encountered that had a
really high NET WORTH . . . each was involved in real estate.
A quick story. . . I remember being referred to an attorney who
had all the outward signs of material wealth. Driving up to his house, I noticed
three cars in the driveway: a shiny silver Mercedes, a jet-black BMW convertible,
and a maroon Range Rover with two jet skis hooked onto the back. We talked for over
an hour, sitting on the deck of his 6,000 sq ft home, and he became a good client.
Looking back, there are several things that stand out:
- He earned over $400,000 a year from his practice
- He had virtually no savings or retirement
- He owed exactly what his house was worth
He literally spent EVERYTHING that he made, and probably more.
On the other hand, I had a client who earned around $80,000 a year running a small
machine shop with two employees. He also lived in a beautiful home on a large lot,
80 acres to be exact, and he had all the toys, but his toys were a little different.
He owned
- a helicopter and an airplane
- a fleet of classic muscle cars
- a 60' Hatteras yacht and
- multiple motorcycles, four-wheelers and jet skis
It was his plan to someday develop 60 acres into a high-end subdivision. His net
worth was over $11,000,000 and it was ALL in real estate: three office buildings,
10 rentals and his own 80 acre parcel.
He was not nearly as "book smart" as the attorney. If you met both of them at a
party, you would easily believe that the lawyer, with his polished look and sharp
wit was the 11 million dollar man.
I learned a lot from these guys, but I don't want this to begin sounding like a
"Rich Dad, Poor Dad" commercial, so I will make my point.
Real Estate is a fantastic WEALTH-GENERATING tool.
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When Josh and I began investing in real estate, we thought rehabbing was the way
to go. We bought a few small, cheap and ugly houses. Our first deal made us about
$20,000 and our second around $12,000. Our third deal we lost over $6,000. If you
add it all together we had around $26,000 in gross profit; it only took us around
six months to make that happen.
If you take away our marketing costs of around $6,000, we had a net profit of
$10,000 each for six months work.
We had to do better; we knew that if we wanted to be successful in this demanding,
volatile industry, we needed to find a way to "work on" our business, instead of
"work in" our business. We needed a better business design - one that would support
those areas that were not our strengths. We were spending too much time trying to
be everything to everyone and making little progress.
So we went out and found people to hire whose strengths balanced out our weaknesses;
we also adjusted our business model. We began to think in terms of systems and how
we could operate more efficiently. From all that thinking and hard work we developed
Realeflow, a system that gave us a chance to create a real estate investing business
that largely runs on its own. We've scaled up in volume of deals, as well as profit.
And we are doing much better . . .
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If you've spent any time trying to learn the real estate business, then you've probably
seen testimonials like the following:
"made $36,000 in my first transaction " or "bought four houses in two months"
or "purchased my first house and it's cash flowing at $300 positive per month!"
The easy assumption is that anyone making such a claim may be stretching the truth;
however, our real estate investment company performs at a high level consistently,
month after month. In building our business our goal wasn't just to establish the
means to enjoy a comfortable lifestyle, we wanted to be
FREE.
But the way many real estate businesses operate, it's either feast or famine. Businesses
will shift focus from one key area, say lead gathering, to another, like property
acquisition, ultimately to the detriment of their business. They never reach a point
of balance.
For many investors, buying property is akin to playing the slots - they hope to
hit enough small payoffs until they finally score the jackpot - and they set up
their businesses to reflect this mindset. Yes, the real estate market fluctuates,
and yes, it seems like anything that can go wrong on a deal will. What's been missing
is a "compass" to keep investors on track, to help them make decisions, and to keep
things organized and moving forward. What's been missing in most real estate businesses
is a system that will provide some measure of control, consistency, and security.
Realeflow fills this need.
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After I left college I went to work in the insurance business with one good suit,
a pair of polished shoes, and a stack of business cards. While my friends headed
off to law school, or took jobs as accountants or as pharmaceutical reps, I jumped
into a world of cold calls, no-show appointments, and 100 percent commission.
I was a fast learner . . . the way that insurance company was set up, you had to
be or you didn't last - and I made good money as compared to my colleagues. But
when I looked at the performance of the heavy hitters, I wasn't even close. I remember
thinking to myself, "making six figures was great, but seven would be much better."
A guy working for another agency in the company consistently made over a million
dollars a year. He sold insurance, worked only 12 to 13 days a month, and had been
a music major in college. His interest in business grew when he began working for
this particular insurance company. His edge was that he was methodical: he was the
type of guy who always thought he could do better in his work, perfect a system,
refine his sales language.
He began selling his system to the agents who worked at the company. For $1,200
I attended a series of one day seminar and learned exactly what to say to prospects.
Believe it or not, he wasn't much of a businessperson. He didn't share with us how
he processed paperwork, or his office set-up, or even his investment strategy. He
shared only two simple things: 1) how he marketed 2) what
he said.
That year my personal income tripled. I listened to this individual and applied
exactly what he suggested to my business. I didn't have one creative idea of my
own; I did exactly what he said to do. I memorized his sales language and went to
work - my income skyrocketed - and life was good.
In thinking about the impact this man had on my life, he taught me an important
lesson about focusing my energy and effort not on duplicating mistakes, but on duplicating
success. In understanding the thinking behind the systems he had successfully developed,
I performed at a much higher level than I otherwise would have been able to do,
and I have successfully applied this lesson to each new business that I have developed
since.
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If you are serious about building a real estate investment business that will allow
you to scale up your volume and your profits, you need to consider the following:
1) what areas of your business need improvement, and 2) what systems can you put
in place that will allow you to work on your business, instead of in it?
If your business is anything like so many others in our
industry, you should have a system that does the following:
- Automate tasks that needs to get done
- Automate marketing to bring in more leads
- Assist in identifying real estate opportunities
- Organize the wholenegotiation process
- Manage projects to keep things on time and on budget
- Sell more properties faster
Realeflow is the most comprehensive business management software for real estate
investors on the market. We know that it will help take your profits "through the
roof" just as it has done for so many others.
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